The High Price of Getting Paid for Content

For YouTube's top video creators, being compensated for the Web traffic and ad impressions they generate isn't all it's cracked up to be

When Christine Gambito first uploaded a video to YouTube, she had more in mind than sharing her creative side with strangers. The creator of the humorous one-woman online series HappySlip wanted to support herself without leaving her young son with strangers. She viewed online video sites as a way to become a stay-at-home actress, able to reach mass audiences without traveling to theater rehearsals and commercial auditions. "I think that really truly from the beginning there was a hope that I could make money," says Gambito.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.