Teach Your Customers Something New

By incorporating fresh ideas into your pitches, you're more likely to capture your audience's imaginationand land their business

The other week, I was invited to speak on a panel at a financial conference. During a discussion on the topic of leadership communications, a prominent venture capitalist seated next to me mentioned that one of the things he looks for in a pitch is whether the speaker teaches him something he never knew before. He explained that he wants to invest in people who are smarter than he is.

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