Why Global Managers Think GE Is Innovative.

Bruce Nussbaum

General Electric moved up two notches in the BW/BCG annual survey of The World's Most Innovative Companies, jumping to No. 4 in '07 from No. 6 in '06. GE is a conglomerate, a collection of many types of business operations. How it innovates is therefore extremely important to the entire economy. Under Jeff Immelt, GE has embarked on a huge culture shift. Building on its traditional Six Sigma, efficiency culture, GE is striving to creative a new innovative culture under the banner of "eco-imagination." That terms also reflects the shift in its portfolio of businesses to emphasis green technology (wind, solar).

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