The Pitch for Speed

If "time is the new money," consider these six time-saving benefits you can offer to prospective customers on your next sales call

Time is money, sure. But customers are increasingly more interested in saving time than they are in saving money. Remember that regardless of how much money people have, they still have only 24 hours in a day. Even Bill Gates doesn't have 25 hours in a day. As another wealthy man, publisher Malcolm Forbes Sr., once quipped, "Unless you're serving time, there's never enough of it."

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