Confessions of a Serial Entrepreneur

Stuart Skorman, a former hippie turned dot-com mogul, offers lessons from his spectacular wins and equally disappointing losses

Stuart Skorman, a former 1960s hippie-turned-dot-com mogul, launched the online video store Reel.com in 1997 and sold it three years later for $100 million. Since then, Skorman has created several other companies, earning and losing millions of dollars in the process. For example, Skorman was one of the founders of the organic supermarket Bread & Circuses, which was later purchased by Whole Foods (WMFI). He also launched Hungryminds.com, which went belly up after only one year, losing $20 million, half of which came straight from Skorman's own wallet.

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