Crazy Like a Fox

Rupert Murdoch's bid for Dow Jones may seem foolishly pricey, but he's got his reasons. Inside Murdoch's surprise attack

Listen to Rupert Murdoch ruminating about The Wall Street Journal barely three months ago: "I'm worried about it," the News Corp. (NWS) Chief Executive told BusinessWeek. "I'd do something different to what they have done…. I think the Journal's opportunity is that it has a wonderful brand and that it could really go after The New York Times on significant world and national news. This is me theorizing about it. I don't think we'll ever get it. I don't think they'll sell it."

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