Opening the GameTap

The digital downloadable games service expands its business model to incorporate free, ad-supported play

GameTap general manager Stu Snyder says the new free-to-play ad-supported model will expand the economics and audience of GameTap. “We already have 2 to 3 million uniques a month and you can do the math really quick over an annual basis—that’s an audience that we can tap into via advertising,” he says.

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