Casual's Wild Ride

New platforms and new ways of driving revenues are challenging developers and publishers to innovate in gaming

Casual is also a world of emerging development strategies as companies like PopCap figure out how to make new games that appeal to a very broad based of gamers. Take Bejeweled, the popular PopCap puzzle game. It’s one of the most simple and addictive games ever produced. There can hardly be a person reading this feature who has not spent some time twisting those diamonds into pleasing patterns and whooshing away the shapes.

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