's Pitch to Startups

CEO Marc Benioff is opening an incubator to encourage software companies to develop complementary applications for AppExchange

Workers stand on ladders carefully positioning a company sign above a row of cubicles. A woman walks by carrying a lava lamp destined for the office game room, already littered with beanbag chairs and big blue exercise balls. No, it's not the latest Silicon Valley startup. It's more than two dozen of them, crammed under one roof at the Valley's northern edge in San Mateo, Calif.

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