Big Blue's Big Green Plans

IBM is hooking up with The Nature Conservancy to launch software that will help business and government make smart environmental decisions

One of the timeliest ideas to emerge from the so-called innovation jam that IBM conducted last year was the notion of setting up a business unit focused on environmental matters. Chief Executive Samuel Palmisano last November designated it one of the 10 pilot projects to come out of the online brainstorm, which involved not just thousands of IBM (IBM) employees but partners and customers as well.

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