Tough Love for a Web Services Company

Our columnist offers a no-holds-barred critique of a startup's financing pitch. Her advice? Stay focused and get advisers on board quickly

In February, 2006, George and Carol Anne Tran became concerned about the declining quality of U.S. public education. Year after year, they argue, money is being taken away from budgets while education standards slip further and further behind the rest of the world. To help make a difference, the Trans decided to build an online engine to fuel social change through entrepreneurship. The result is their Web services company DingoDaddy.com.

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