Simply Audiobooks Pumps Up the Volume

In 2003, the audiobook rental company launched out of a Toronto basement. Today it's the most successful independent player in the market

Back in 2002, Sean Neville had a hunch DVD mail-order rental biz Netflix (NFLX) was onto something big. Sure, DVDs were only just starting to be adopted on a massive scale. But Netflix, though also still under the radar screen of the general public, had acquired 2 million members in just three years. While taking a course to become a licensed securities broker in Canada, Neville had enjoyed listening to the audiobook versions of textbooks instead of reading them. Afterward, he would occasionally rent audiobooks from a store in downtown Toronto, but found it a hassle to get there, and expensive.

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