Guiding Tourists to Asia

It's home to some fantastic attractions, but the Asia tourism industry has to brand itself better if it wants to catch up with Europe

We take it for granted now, but before the age of relatively cheap international air travel—in the 1960s and 1970s—a trip from New York to, say, Tokyo was a fairly exotic travel adventure. Today, winging out to explore the planet's biggest cities and tourism havens is no longer out of reach for a big portion of humanity with some financial means. For the really world-weary in search of a thrill, maybe it's time to move on to space tourism.

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