Most Web 2.0 Users Are Really Just Couch Potatoes.By
A study by Bill Tancer, an analyst with Hitwise, which measures Web 2.0 audiences, shows that only a tiny fraction of people using social media actively participate. A miniscule 0.16 percent of visits to YouTube actually involve people putting a video up on it, according to his online surfing data. All the rest are visits by people watching the videos of that tiny fraction.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.