Most Web 2.0 Users Are Really Just Couch Potatoes.

Bruce Nussbaum

A study by Bill Tancer, an analyst with Hitwise, which measures Web 2.0 audiences, shows that only a tiny fraction of people using social media actively participate. A miniscule 0.16 percent of visits to YouTube actually involve people putting a video up on it, according to his online surfing data. All the rest are visits by people watching the videos of that tiny fraction.

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