Xerox Refocuses On Its Customers

Chief Technology Officer Sophie Vandebroek is using customer-led innovation to get a jump on the competition and kick-start sales

Three years ago, a team of Xerox researchers dreamed up a commercial printer with two engines instead of one. Rather than following the company's standard development process—build the prototype, get customer feedback—they decided to hold focus groups with customers and potential customers to find out what they thought of the idea.

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