India's High-Octane Car Market

Business is growing fast and continues to draw investment, but making big bucks in a country smitten with small cars won't be easy

India has been the scene of some of the most frenetic deal-making, big expansion announcements, and new car launches in the global auto industry. Consider that in the last 18 months alone General Motors (GM), Fiat (FIA), Honda (HMC), Nissan (NSANY), and Hyundai have announced Indian investments valued at roughly $1.5 billion. Ask any auto executive, and he or she will tell you that outside of China, India is the most intriguing emerging market opportunity out there.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.