Toshiba's Flashy New Look at Chips

NAND flash-memory chip prices continue to fall, but the industry's recent production pullback and expected market expansion could restore power

The plunge in global chip prices over the past year is enough to make any semiconductor executive nervous. But you wouldn't have guessed the industry was hurting after Toshiba (TSBF) Chief Executive Officer Atsutoshi Nishida offered one of the rosiest predictions for his company in years.

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