Organics: A Poor Harvest for Wal-Mart

After the retailing giant laid out ambitious plans to offer organic food last year, farmers say it's backing off

Last fall, Peter Ricker got an order from Wal-Mart Stores (WMT) for organic apples that was the biggest he'd ever seen. "I'm talking trailer truckloads," says the 34-year-old, eighth-generation apple farmer in Maine. Ricker had heard of the giant retailer's push into organics, and he thought the order could be the beginning of a surge in demand. But that wasn't the case. While most retailers place orders with Ricker Hill Orchards once a week, Wal-Mart never came back.

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