Pantech Goes Back to the Drawing Board
Corporate collaborations with design schools are nothing new. As we've reported, big business is keen to hook into the free-spirited thinking of design students (see BusinessWeek.com, 3/19/07, "Art and Business: A Royal Combination," and BusinessWeek.com, 1/9/07, "GE Goes Back to School for Innovation"). The concepts and ideas that emerge from their unfettered creativity, unhampered by commercial realities and restraints, can be a truly invaluable resource—and give companies a first look at up-and-coming talent.
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