Puma Jumps On Acquisition Talk

Media reports say the athletic goods maker is being pursued by Gucci's parent company, which is seeking a more casual brand

Puma, the German sportswear company known for its leaping-cat logo, could soon land in the closet of Paris-based luxury group PPR. Shares in Frankfurt-listed Puma soared 10% on Apr. 5 on rumors that PPR, owner of Gucci Group, is in talks to acquire nearly 30% of Puma from two key shareholders. Neither company will comment.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.