Worker Loyalty, Taken to Extremes

Aaron Rents values employee satisfaction and retention, and it's rushing to scoop up out-of-work salespeople in the wake of Circuit City's massive layoffs

Just one day after the electronics chain Circuit City Stores (CC) announced that it would lay off 3,400 workers and replace them with lower-paid employees, Charles Loudermilk, chief executive of the rental retail company Aaron Rents (RNT) began posting advertisements on recruiting Web sites: "Attention Circuit City employees: So they say you make too much and are laying you off to hire lower paid employees? Aaron's doesn't lay off our highly paid employees…. We put them on a pedestal, and show others how they can make more."

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