Are Designer Collaborations Dead?

With ever more retailers tapping fashion's biggest names, the once-hip strategy is becoming cliché and savvy designers are focusing on other markets

When Matthew E. Rubel left his post as chairman and chief executive at upscale footwear label Cole Haan in 2005 for the chief executive position at low-end shoe store chain Payless ShoeSource (PSS), he faced the challenge of rejuvenating a company that had seen 10 years of flat sales.

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