Taking the Pulse of Marketing

A survey of leading thinkers, gathered to judge the advertising world's Effie Awards, offers a valuable snapshot of an industry in flux

Is the 60-second spot dead? Whither Second Life? To find out what's going on in the world of marketing and advertising, BusinessWeek joined the Effie Awards—the advertising prize awarded by the New York American Marketing Association to the year's most effective campaigns—to survey the judges when they gathered in early March to decide on the winners. (The envelopes will be opened later this month.)

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