Pickup Trucks at the Crossroads

S&P Ratings says U.S. truck makers, while not about to cede dominance, may lose key profits as Toyota mounts a big push with its Tundra

The U.S. full-size pickup truck market is at an historic crossroads, as new-product introductions are increasing competition and demand remains below the peaks of recent years. One sign of the slowdown: According to press reports, Ford Motor (F) said on Apr. 3 that sales of its F-Series pickup truck, one of its most profitable vehicles, dropped 15% in March, with the weakness exacerbated by a contractual dispute with engine maker Navistar International.

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