Do-It-Yourself Wireless

A former Microsoft exec is starting a service that lets just about any groupfrom churches to sports teamsbecome its own cell-phone provider

Fans of the Long Island Ducks baseball team are about to get a whole new choice in wireless—one designed just for them. Ducks Mobile ads will adorn the home-field scoreboard and its handsets will sport the team's logo. Users will get game updates sent via text and even ringtones that go "quack."

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