Another Take on Image Management

After Wal-Mart's Lee Scott downplayed the impact of negative press last week by telling us it influenced
Burt Helm

After Wal-Mart's Lee Scott downplayed the impact of negative press last week by telling us it influenced "less than a tenth of one percent" of his customers, I was interested to read this quote today from Starbucks CEO Jim Donald. He's way on the other side of the spectrum:

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