Bidding War Brews for Tribune

Shares of the media company move up on reports that billionaires Eli Broad and Ron Burkle launch a sweeter bid than Sam Zell

Tribune Co. (TRB) shares rose on Mar. 30 amid reports that the Los Angeles-based billionaires Eli Broad and Ron Burkle are battling the Chicago real estate magnate Sam Zell’s offer for the Chicago media giant.

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