Making Nintendo Matter

Shigeru Miyamoto, creator of Mario and Zelda, on how his "wife-ometer" has helped revive Nintendo

Using the Wii Remote and the Wii’s photo channel in lieu of Power Point and a PC, Miyamoto started a recent presentation by describing an industry that he said was becoming complacent with the norm. “Sales went up, but our reputation as an industry went down,” he explained. The world began to forget about Nintendo, instead buying up franchises such as Grand Theft Auto and Halo.

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