So how is "Complete My Album" a "reduced price"?

Wait a minute! How is not forcing me to buy something I've already bought giving me
Peter Burrows

Apple is probably better at anyone, with the possible exception of Starbucks, at getting consumers to feel good about giving it money. While it's become far more cost-competitive over the years, the company rarely wooes consumers on the basis of its low, low sticker prices.

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