Wrigley Unwraps Big Ideas

The Chicago-based company chews overand deliversnew products that keep it as fresh as a new stick of gum

Goose Island in Chicago wouldn't seem a hotbed of innovation to most. Just northwest of the downtown business district known as "The Loop," it is a largely industrial area filled with warehouses and long-forgotten factories from the city's days as a manufacturing hub. Yet for the Wm. Wrigley Jr. Co. (WWY), the area has become the epicenter of its push behind innovation.

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