Show Me the Money, Part II

In the second of a two-part series, our columnist explains how to fund your business from within, via customers, consulting, and cost control

Sometimes it's best to bootstrap before seeking a structured financing round with outside sources. In my last column, I wrote about external financing options (see BusinessWeek.com, 3/12/07, "Show Me the Money, Part I"). In this column, I'll talk about financing your business without going to someone else for money—via customers, consulting, and cost control.

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