The New York Times Is Ignorant About Design's Role in Business.

Bruce Nussbaum

The New York Times covers architecture, interior design, fashion, even landscaping thoroughly and thoughtfully but when it comes to the power of design in business, it is usually ignorant. Ask any of their fine business journalists about design thinking and their eyes glaze over. Ditto for their tech writers. You see hardly any coverage of design in the business pages, except for the bright, shiny "gizmos" that hit the market. Friedman comes at it from an innovation and foreign policy point of view but he's a columnist. Inside the business page, design is pretty much absent.

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