Does The Redesign of Time Magazine Mean It Has A New Business Model As Well?

Bruce Nussbaum

I've been pondering the meaning of Time's new redesign and can only conclude that a radical new business plan is afoot. The redesign by Pentagram's Luke Hayman is clean, crisp, simplified, modern, a nice integration of New York Magazine and The Economist. Therein lies the rub. Time is now designed for a magazine of 500,000, not 4 million. It is no longer a popular magazine designed for a mass audience but a niche magazine designed for a much smaller commentariat (move over Economist).

To continue reading this article you must be a Bloomberg Professional Service Subscriber.