Steelcase's Medical Breakthrough

The office furniture giant jumps into the growing health-care market with Nurture, a line of patient-friendly furnishings

The recent patient-care debacle at Walter Reed Army Medical Center accentuates the trend of medical consumerism—of patients demanding both better medical care and better hospital experiences. A critical attitude among so-called "medical consumers"—as patients are now often referred to by industrial designers, health-care administrators, and economists alike—is on the rise.

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