How good design costs jobs

Stephen Baker

As I reached the exit Newark airport long-term parking lot, I pulled out my credit card and tried to figure out how to put it in the machine. There's a diagram of a card, but does the black magnetic stripe go up or down? I never can tell. Luckily, there was a woman working the booth. She opened the window and instructed me.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.