Home Is Where The Ads Are

In-game ad firms are keen to get into Sony's new PS3 virtual community

In the past few years, with computers increasingly cutting down on the amount of face-to-face time people spend, a new popular phenomenon has risen: virtual communities. Different than standard MMOs, these online social refuges focus more on acquiring virtual property and interacting with other like minded individuals than on reaching a level cap. Today, there are several different options on the PC, including Entropia Universe, Habbo and Second Life (to name a few) and soon they will be joined by the first console equivalent: Sony's Home for PS3.

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