Brown is the New Black

Does Microsoft's Zune herald a return for chocolatey hues?

When Microsoft revealed last fall that its new iPod challenger, the Zune, would come in brown, there was a chorus of snickers on the blogosphere ranging from playground jokes about poo to Gizmodo's snarky comparisons to "swamp water Jell-O." After the player's lackluster debut, tech analyst Rob Enderle blamed poor sales on the color (even though the device is also available in black and white), remarking snidely, "Microsoft came to the conclusion after market research that the new hot color is brown. No other hardware company has come to that conclusion."

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