Google's Out to Remake the Ad World Again
Google (GOOG) is trying to change the advertising game yet again. On Mar. 20, the king of pay-per-click search advertising said it would begin a broad new advertising trial in which marketers will pay only when customers take a specified action, such as completing an online purchase.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.