Can You Measure Design's Value?

The DMI Conference in Copenhagen sought to explore how to measure design's role in the business world. One answer: educate management

It's a question that continues to stump designers and big business alike: How do you measure innovation? (See BusinessWeek.com, 9/25/06, Metrics Madness). The conclusion, according to attendees at the Design Management Institute's Conference in Copenhagen Mar. 14-16, is that you can't, or at least not in any standardized way. The focus of the conference was "Improving and Measuring Design's Role in Business Performance," but no one could agree on whether design metrics were meaningful and if so, which ones to use.

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