At Timex and Seiko, the Clock Is Ticking

These companies and other makers of non-luxury watches are scrambling to rethink the timepiece for the cell-phone era

Stuart Cameron remembers the first watch he ever owned: a wind-up Mickey Mouse watch, given to him by his parents on his sixth birthday. The face was grass-green, and Mickey's oversize white gloves were the hour and minute hands. More than four decades later, Cameron, now Seiko Instruments' director of business strategy for high-end watches, still has his childhood timepiece. "It wasn't a toy to me and—not to get cheesy with this—it stood as a symbol that I was getting old enough to be responsible," he says.

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