Art and Business: A Royal Combination

Companies often struggle to grasp the front end of innovation. That's where the Helen Hamlyn Centre of London's RCA comes in

"We were looking to broaden the horizons of the design studio and get influence from outside," says Simon Harris, chief designer of the Auto Envision Group of Visteon—the global automotive supplier which took in $11.4 billion in sales in 2006. "We asked ourselves where the most exciting stuff was happening."

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