A New Buzz to Fix Dell's Woes

To build cachet among consumers while avoiding the risks of retail sales, the computer maker shouldget thisopen nightclubs

A lot of people are wondering right about now how Dell is going to pull itself out of the drink, particularly in the consumer segment of the PC market. The company gets about 15% of its PC business from consumers, compared with an industry average of about 42%. And the consumer business is hot, a growth rocket these past five years and the main arena for introducing exciting technologies like streaming audio and video.

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