DuPont hires bloggers for videosby
Just like everyone else, chemical giant DuPont was looking for some buzz and word-of-mouth magic. So they hired DeNuo, Rishad Tabaccowala's consulting boutique within the Publicis Groupe. With consulting from Jeff Jarvis and Amanda Congdon, DeNuo created a set of Science Stories, which they hope will travel widely around the Web. These are two- to three-minute shorts, including archival footage and hosted by a highly animated Congdon, on things like bullet-proof and fire-proof fabrics. The idea, clearly, is to get kids interested in these technologies and, by extension, in DuPont.