Deloitte Study: Emerging Market Innovation

The management consultancy surveyed 446 top executives to profile business practices of U.S. companies in developing countries

"Everyone knows emerging markets are a big deal—they've got growing populations and growing wealth. And everyone is talking about 'innovation' as a way to tap into these markets," says Gary Coleman, global managing director of the Manufacturing Industry Group of management consulting firm Deloitte, referring to two of today's business buzzwords and how they affect each other.

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