Social Networking Goes Niche

MySpace and Friendster’s runaway popularity and exposure have helped spawn an array of targeted networking sites. Advertisers are noticing

Andrew Anker knew he had too many "friends" when business associates, looking to curry favor with his blogging company, began striking up conversations about his "cute" young daughter and his recent family outings. "It was a classic salesperson technique," says Anker, "another way to create this creepy familiarity."

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