Morgan's Newest-Car Looks to the Future -- and the Past

Britain's Morgan combines its traditional wood frames with fuel cell technology to make the Life Car

It's showtime at Morgan and the factory of the icon of traditional motoring is abuzz as the show cars are all pushed onto the tarmac (pictured), ready for transportation to Geneva for the season's biggest motor show. It's exciting but we warrant not as exciting as this time next year when this very same alley will see the Morgan Lifecar which has been promised for next year's show. Many British specialist sports car makers have fallen by the wayside, but Morgan just keeps on going – and now it's looking to the future with a plan to be one of the first car makers to commercialise a hydrogen fuel-cell car. The company is famous for its traditional production methods, but for next year's Geneva show managing director Charles Morgan announced a plan to launch the Morgan Life Car - a hydrogen-fuelled, zero-emissions car – but built using Morgan's wooden-framed body. The car is intended to demonstrate that a zero emission vehicle can also be fun to drive. Artist's impressions of the car show a vehicle shaped like the Aero 8, but with aerodynamic fairings covering the wheel arches. It will be a very lightweight car with a fuel cell hybrid powertrain, which will give it a 200-mile range. We first wrote about the LifeCar back in 2005. It's being developed in partnership with hi-tech specialists including Cranfield University, QinetiQ, Oxford University, Linde AG and the Open Source Car Project (OSCar).

To continue reading this article you must be a Bloomberg Professional Service Subscriber.