FAIR USE: Protecting Innovation

As lawsuits targeting new technologies in TV and music multiply, an industry executive supports a House bill to protect fair use rights

Calculating risk is a vital component of every new product launch, particularly in the consumer-electronics industry. Before going to market, a business not only must forecast high consumer demand and predict that buyers will pay a profit-sustaining price, it must also consider intangible risks such as litigation that may affect the bottom line.

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