Why Hybrids Are Such a Hard Sell

Despite their growing popularity, they still haven't crossed over to the mainstream. Many buyers simply aren't willing to pay the premium

Given all the buzz about hybrids, not to mention the greening of the citizenry, you'd think they would be easy to sell. They're not. After growing nicely through much of 2006, hybrid sales began to slow early this year. The gasoline-electric vehicles now make up 1.8% of all vehicle sales, says Edmunds.com, down from a peak of 2.1% in October.

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