There's more to choosing a broker than commissions

I have a short piece in this week's BW magazine comparing the no-commisssion trading offers of Bank of America, Wells Fargo and Zecco.com. It's important to emphasize that stock trading commissions are just one part of the
Aaron Pressman

I have a short piece in this week's BW magazine comparing the no-commisssion trading offers of Bank of America, Wells Fargo and Zecco.com. It's important to emphasize that stock trading commissions are just one part of the "cost" of doing business with a broker along with other transaction fees, minimum balance requirements and so forth. And while it's hard to put an exact dollar value on other features, like research reports or data analysis tools, they should also factor into your decision.

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