Square Enix Gets Serious

At this year's Serious Games Summit, Square Enix demonstrated how forward-thinking publishers are taking note of the potential offered by games that have a use in the world, above and beyond entertainment

In his keynote, Square Enix’ chief strategist, Ichiro Otobe talked about why the publisher of franchise giants Final Fantasy and Dragon Quest has taken a keen interest in leveraging its game technology and design know-how beyond the world of entertainment. In answer to the question of why serious games and why now, Otobe pointed to two features of the current landscape that moved Square into the serious arena:  

To continue reading this article you must be a Bloomberg Professional Service Subscriber.